We define a specific artistic platform for the brand.
We source artists in consistency.
We manage the collaboration with artists including budget and contract.
We produce the different artistic contents.
We establish the activations’ strategy and implement it.
We believe brands must become cultural brands or will be degraded to commodities.
A cultural brand is a brand that beyond the transactional value brings something that enriches our culture and our lives.
A cultural brand brings meaning, engage in a cause. This meaning elevates clients employees, investors, partners.
A cultural brand innovates and creates trends. It keeps surprising, entertaining consumers and nurturing the top influencers’ conversations.
A cultural brand has an influence that crosses boundaries, transcends time and gathers all generations.
We believe that art is a way to cultural brands.
Byart builds cultural brands bringing to brands the artists’ power of innovation, attraction & influence.
Feel the power of art.
25 years experience for iconic brands like Le Printemps, Chanel, Danone, Nestlé, Pernod Ricard, L’Oreal, Nivea, Coty.
Quality is never an accident, it’s always the result of intelligent effort.
John Ruskin, art critic, 1819 - 1900
20 years of artistic expertise working for La Fondation Cartier and for the artist Titouan Lamazou. Founder of her own contemporary art gallery Cardenas Bellanger.
Nothing we use or hear or touch can be expressed in words that equal what is given by senses.
Hannah Arendt, political theorist, 1906 – 1975